Diamonds Investment

Over the years, Fancy Color Diamonds  have steadily, and at times rapidly, increased in value. More often people are looking at important white, and natural fancy color diamonds as an investment. There is also an increase of consumers purchasing these diamonds to add to their private collections rather setting in a piece of jewellery.

As people are becoming more knowledgeable about the rarity of important white, and natural fancy color diamonds they have become an increasingly popular place to store wealth.  These diamonds are coveted, and considered to be a place to hold value for the future. They have been been purchased by some to be added to portfolios along with art, real estate, tech, health, and other investments. At times when there is instability in the economy, volatile currencies, and political situations in many regions there has been an increasing demand for tangible assets, and portable wealth. 

Every now and than you hear about a diamond breaking a record price at auction. Now a-days it seems, there is a record-breaking diamond every year. They are highly sought-after trophy items inciting bidding wars at auction. 

  • The Oppenheimer Blue", sold for $57.5 million in May 2016
  • In April 2017  a new world auction record was set for The Pink Star, a 59.60-carat oval mixed-cut Fancy Vivid Pink Internally Flawless diamond sold for US$71.2 million.
  • The 18.96 carat Pink Legacy Diamond, set a world auction record for the highest price per carat paid for a pink diamond in Nov 2018. It was sold for $50 million.
Shelley & Co is a leader in the industry, and an expert when it comes to investment grade diamonds. We also are specialists in consulting, and building diamond collections. 
To request an appointment or if you should have any questions at all, please feel free to contact us at anytime. We would be happy to help in anyway. 

Natural red diamonds are the rarest of all natural color stones. So much so that fewer than 10 such diamonds are produced annually in the whole world.


Looking to create a spectacular piece of natural colored diamond jewelry? Contact Shelley & Co for advice and how we can find the exact diamonds that you require for elegant jewelry.

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